ACT

New branding effort for assessment company. After reviewing insights and proposed positioning, we were tasked to deliver a new brand look that reflected two main points: a holistic view of the individual and providing people (not just high school students) with confident decision-making. After several iterations exploring different creative directions, I created these word cloud illustrations giving the campaign a “face.” This story is about people — so we developed a series of portraits identifying different age groups, genders and ethnicities.